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About the Founder

Aakanksha fondly called as Kankshi, is a creative by heart with strong instincts in business. An avid traveler with an infinite curiosity to sharpen her worldview and aesthetics, she believes that ‘Fashion merely supports beauty and not define it’. This is the foundation of her homegrown jewellery label.

Growing up she noticed how limiting one’s idea of beauty is in the world. Unknown to her this became a part of her work mission – to let every woman know where her true beauty lies. “Life has helped me realize the meaning of true beauty. True beauty is within, it is in honesty, integrity and grit. Before this realization I was looking for it in all the wrong places”

 A N A T I N A  is her sincere attempt to remind each woman to take an inward journey and recognise her beautiful self.